What makes a Guinness World Records title?

Every Guinness World Records title is designed to be fair, clear and truly world-beating.
We celebrate the very best – but we also need to be able to measure and prove it.

What is a Guinness World Records title?

To be accepted, a record must be:

Measurable. We must be able to measure it objectively (for example in seconds, metres or kilograms). We don’t accept records based on opinion, such as 'best', 'most beautiful' or 'most talented'.

Breakable. Someone else must be able to challenge and beat it in the future.

Standardisable. It has to be possible for anyone to attempt it under the same rules.

Verifiable. There must be clear evidence (witnesses, measurements, photos, video, documents) to prove it happened.

Based on one variable. The record must focus on a single, clear measurement: fastest, longest, heaviest, most, etc.

The best in the world. It must beat what already exists, or meet a challenging minimum if it’s a brand new idea.

We also assess every record idea against our values of integrity, respect, inclusiveness, passion and fun. That means we do not accept records that involve harm, risk or discrimination.

We receive thousands of suggestions every year, and only a portion are approved. Being the first to suggest an idea doesn’t guarantee it will become a record – but we are always looking for new, exciting and creative ways to reflect the diversity of the world.

If you’re thinking about suggesting a record of your own, ask yourself:
Can it be clearly measured? Can someone else repeat it under the same rules? Can you prove it happened? And does it feel inspiring, inclusive and responsible?

If the answer is yes, you’re already on the right path towards something officially amazing. For more practical details on enquiring about your record and current waiting times, you can visit our FAQ page.