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Welcome to GWR for Business

We partner with brands to create unique and impactful marketing campaigns through record-breaking.

If you're looking to launch a product, boost employee engagement, create shareable content, or amplify your brand presence, we can customise a record-breaking experiences to align with your objectives.

Get Started in 1-2-3

We've broken down the record-breaking portfolio into three simple steps, so that you can make the most of your attempt.

How we can help

Why GWR for Business

In times where consumers are bombarded with advertising from every corner of life, brands are looking for creative ways to connect with audiences and generate engagement. Guinness World Records, a sub-brand, GWR for Business, offers marketing solutions that are one-of-a-kind in their approach by turning objectives into official world record attempts.

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Record-breaking Marketing Solutions

Every year our in-house consultancy helps thousands of brands, businesses and organisations to engage global audiences, create captivating, shareable content and tell authentic stories that generate genuine media impact, all through the unique lens of record-breaking.

Whatever the brief, onsite or online, our experts can help you find an official record title to meet your objectives

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How we can help

How to break a record

BRANDS WE WORK WITH

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Achieving a Guinness World Records title has helped LG Electronics creatively demonstrate the reduced vibrations offered by the Centum System Washing Machine and clearly prove the product’s differentiated and advanced technology. 

— Huiwon Kwon, Manager of HA Marketing Communication Division at LG Electronics

Not only did we set a Guinness World Records title for the Largest item unboxed, we set the record for the most-watched film from Volvo Trucks North America. 

— Magnus Koeck, VP of Marketing and Brand Management at Volvo Trucks North America

Breaking the Guinness World Records title for the Most people holding the abdominal plank position has been an icing in the cake by giving women a feeling of community achievement. We hope this inspires women to always believe in themselves, work on their core strength and to live the philosophy of our Do You campaign. 

— Abhishek Ganguly, Managing Director at Puma India

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